Local stories
Title, image, accurate summary, publication date, and source credit where appropriate.
Community publishing
Helpful local information first. Your name, quietly present.
Local happenings, community events, and local-legacy stories give residents a reason to return — and repeatedly encounter the funeral home that sponsors the experience.
The pillar
Usefulness before promotion
Grief and funeral-related material stays under a small share of the community mix. A useful calendar is a core feature.
Events calendar
Verified date, time, location, source, status, and last-checked date — with corrections and cancellations supported.
Social highlights
Derivatives that link back to the relevant story or event on the funeral home's site.
Sponsor treatment
Clear, gentle credit
Use a quiet but readable line such as “Brought to you by your friends at [Funeral Home]” — consistent corner or footer placement, clear of captions and controls.
Name, logo, and colour treatment stay consistent with the customer's website. The sales site demonstrates this with illustrative ABC Funeral Services content.
See the labelled community example
Two audiences
Keep professional and community content separate
Professional notes serve funeral directors. Community content serves local residents. Subscriptions, reporting, and editorial calendars stay distinct.